WARNING: This episode of Search for Meaning with Rabbi Yoshi contains some explicit language.
In the latest edition of his Search for Meaning podcast, Stephen Wise Temple Senior Rabbi Yoshi Zweiback hosts singer-songwriter Veronica Zweiback, who talks about her journey in music, as well as her journey of self-discovery in terms of gender identity.
Rabbi Yoshi’s niece comes from a musical family. Her father plays the guitar, bass, and drums. Her mother Kimberly Marshall is a world-renowned organist and a professor of music at Arizona State, so fittingly, Veronica played piano (along with the violin, cello, classical guitar) growing up.
She first began songwriting as an 8-year-old, and still remembers looking down at her handwriting as she wrote her artist name. At the time, she thought, it was just what young songwriters did—write out one’s band name in cool fonts—but there may have been something deeper behind her choice.
“I had this alter-ego name, and this is so prescient and cute thinking back now,” she says. “It was so telling. It was my name backwards, which was ‘Noraa,’ because my name at birth was Aaron … There’s always this cycle as an artist, especially for songwriters. There’s this pressure to have an alter ego or a moniker, so you’re often just playing with identity through your songwriting, the different parts of yourself.”
At 16, Veronica’s friends began calling her Ronnie, inspired by the song “ronnie ronaldo!” written by Greta Kline, whose own stage name—Frankie Cosmos—became the name of her band. Veronica and her band soon began to go by Soft Ronnie when playing shows.
“I was a little fangirl, and she was our favorite artist, and all my friends would geek out about Frankie Cosmos, her band,” Veronica says. “She would start singing ‘Ronnie,’ and we would all go crazy, because that was my nickname. Also, the person it was about was shortening Aaron to Ronnie in the same way that I was at that time.”
A music project that defies naming conventions or a traditional genre, Veronica describes Soft Ronnie as sad-guitar-rock/indie-alt/DIY/anti-folk. For the uninitiated, DIY means that Soft Ronnie not only records, but produces, releases, and promotes music. Artists like Jeffrey Lewis (a comic book artist and singer-songwriter) and Daniel Johnston got their start in much the same fashion. It was in fact the DIY scene that helped Veronica overcome early insecurities when it came to music.
After some shop talk about chords and playing technique, Rabbi Yoshi and Veronica delve into how the search for gender identity maps onto her experience with and expression through music.